you have filled the hungry with wonderous things
"You
have cast the mighty down from their thrones, & uplifted the humble of
heart"
~The
Magnificat
Canada's
WestJet Airlines has a brilliant holiday commercial...
Mary has to
be one of my most favorite figures in the Bible; she is thoughtful, thoroughly human
and remarkably faithful.
Truth be
told, the thing that made me fall for Mary is the song she sings after the
angel visits her.
Contrary to
what we'd expect, living under the thumb of a cruel empire & now bearing an
unplanned pregnancy, Mary sings that this work of God is a blessing.
Here's the
thing about this blessed work of God, though; Mary sings that this miracle is a
blessing that is good news, not just for her, but for everyone;
everyone.
The WestJet
commercial gets us in the gut; these unsuspecting flyers all land at their
destination and, lo & behold, Santa has delivered.
That's the
kind of Christmas miracle we all want.
After the
warm glow of the commercial fades away, the hot chocolate is finished and the
next Christmas Special airing isn't one you care for, however, you may begin to
wonder.
You might
wonder about those who can't afford a plane ticket (you might be one of those
people yourself), you might wonder about the folks who don't want the newest
tablet but just their next meal.
You might,
and I hope you do wonder such things; because here's the rub, WestJet's good
news isn't good news for everyone.
Finally, WestJet's good news isn't actually good news; it's a sales pitch (and
a good one).
While
corporations may be able to capitalize on a real human desire and make a profit
for shareholders; corporations can't
deliver on the implicit promise their ads make.
These ads
promise that you're cared for, you're loved, you matter, Christmas will be a
blessing, and the like.
Good as
these promises are, if you can't afford a ticket, if a storm delays your
flight, if you're fighting with the family you're flying out to see, if death
comes unexpectedly; no amount of WestJet tickets (or any other product for that
matter), will be able to deliver on the promises we long to be fulfilled (that
we matter, we're loved, cared for, that somehow Christmas will be a blessing).
The only one,
finally, who can deliver on these promises, is the one who comes to
unsuspecting people, in unlikely places and for an unexpected price; nothing.
I pray you
have the kind of Christmas WestJet is trying to sell; but more fervently I pray
the one who can deliver on these promises interrupts your regularly scheduled programming
to deliver the promise we all need.
Trinity will
have Christmas Eve services (12/24) at 5:30 and 9 pm. Regular services are
Saturday Evening at 5:30 and Sunday Morning at 9 am.
Our local
paper, The HawkEye has a listing of all the church services in the area in the
"Church News" section on Saturdays, and here's a link to the ELCA congregation locator.
Blessings
from the child who was born among a poor family and spent his life among the
least, last and lowly.
Amen
Amen
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